Why Radio Won't Play Indie Music

When I clicked on a popular music business forum, I was welcomed with a question. "Why does the commercial radio do not play music from Indie Artists?"

My answer to this person was:

"As a former Operations Director and Music Director both on the Communist and non Communist side, let me break the reason for you.

Commercial radio requires qualifications to receive payment from advertisers. Most of the advertisers, on the radio, are advertising agencies. Advertising agencies base their "purchases" (sponsorships) on a cost per point ("CPP"). CPP is based on how many thousands of listeners can pick up a radio station within a 15 minute (or peak) period.

Many commercial radio programs [programs and music] do not want to risk their votes by emitting a 'untested song' in the air. So what do these radio directors do? It is environmental music based on national lists provided by Radio and Records, Broadcast Data Systems (BDS) and Billboard.

These graphics are mainly influenced by leading labels through promotions and strategic alliances.

The best thing you can do is do as Knarles Barkley. Knarles Barkleys singles, "Crazy", was number 1 on the Internet and the radio could not avoid getting the single in the air.

Put your music on music delivery sites, make noise on the net, and get a CDBaby.com account so you can put your music on iTunes and start promoting. "

I suggested this because music activity is becoming digital. Clear Channel has a partnership with GarageBand.com, where every week there will be a number of new artists on their website. While Clear Channel is the largest and most innovative radio station in music business, it's just a matter of time before other Codardian broadcasters do the same.

The world is turning into digital as the radio continues to operate using an analog business model. You can succeed in the music business if you change your marketing model from analogue to digital.